Jul 8, 2013

Why Bother Getting A Website If You’re Not Going To SEO?

SEO or search engine optimization, as popularly known is the process to improve the ranking of a website on popular search engines like Google and Yahoo.

Importance of SEO:

Attaining high ranks on search engines is important to attract a lot of visitors to your website.

Let us understand this with an example:

Suppose you own a website that sells products for kids. In order to increase your profits and improve your online business you need lots of customers, registrations and sales. To increase sales and potential customers you require lots of VISITORS. When a person searches online for kids' products and if your website is ranked amongst the top 10 websites on Google, then you will surely get lots of visitors every day. To conclude, we can say that if your website achieves a good ranking on the first page of popular search engines then you can get lots of visitors' everyday and achieve good sales.

If your website is not ranked high by these search engines then you will surely miss out on those viewers who are looking for the product or service offered by you. General statistics and research has shown that a majority of online viewers go through only the first page of results displayed when searching for a particular product or service online. If your website is ranked high and gets a place on the very first page of search results, then the probability of getting more buyers and hence better sales will surely increase.

Optimizing your website using effective SEO or Search engine optimization techniques is the key to achieve high ranks on popular search engines.

Let Us See How Google Ranks Your Website:

Google and other popular search engines rank a particular website on the basis of various SEO factors such as:

  • Number of backlinks to that website.
  • Number of relevant keywords in the web pages making up the website.
  • Title of each and every web page.
  • Uniqueness and freshness of the page content.

The above mentioned are some of the factors that can help a website attain high ranks. But applying SEO techniques effectively is important and this can be achieved either by hiring SEO experts or by getting properly trained for the same.

Every website owner needs to realize the fact that SEO is more of an investment and not an extra business expense. Hiring quality SEO services can help website owners dominate popular search-engines like Google, Yahoo, Bing and MSN.

Millions of online searches are conducted on a daily basis and therefore, it becomes increasingly relevant for online marketers and website owners to attain high ranks and get top positions during search engine results.

In today's age, search engine marketing is considered to be the best and the fastest means to increase sales. Hence, opting to apply SEO techniques to your website can help convert it into a profitable venture.