The first condition is that whether or not you have sufficient time to dedicate towards the blog. Simply having few posts on the blog and then completely forgetting about it will not bring about a difference to your website or on the blog either. The importance of having a blog simply goes waste if you do not have enough time to update it regularly. In fact a blog needs more attention than a web site or a web page. The reason being simple and straight, readers and viewers expect fresh content and if you can't fulfill their needs you not only lose your readers but also your page rank.

Blogs are becoming increasingly popular and can be found all over the web in the past couple of years and have become an important constituent of web marketing. It is for sure that blogs have not replaced pay per click, but in the case of product marketing they can prove to be quite beneficial.

In fact blogs are important because search engines have great respect for web pages who keep on updating their content regularly. Regularly updating the content signifies that the website owner regularly pays attention to it. However, it is not practical for a person to keep updating his website; therefore, the concept of blog was introduced.

Blog as we all know is a platform where people share their views and others feel excited to read and learn from it. People share ideas on blogs and in turn receive more traffic as these blogs are considered as a rich source of free information. The other major benefit of having a blog is that once you begin getting good traffic you can advertise about your online business or product. Posts about various exciting offers as well as handsome discounts can attract more readers to your web page. Having quality content in blog especially keyword rich content can help get good rank in search engine listings. If you will always provide useful and fresh content then other people would love to link to, which in turn will help in link building. And once a person has good keywords in his blog, good backlinks as well as huge traffic the search engines will surely provide high rank to his website.

Due to increase in number of blogs in the world of web marketing it is becoming all the more important to provide original content and make the blog look simple and easy to understand. If it simply gives the feel of mass advertising then the reader will quickly move out and never return. The main motive is to not only get new visitors but to try and keep them convinced and involved so that they keep returning time and time again.

Personally, I feel that blogs are important to sell your products and getting yourself noticed in the ever increasing world of online marketers.