"Content is King!" is the basic principle that is being followed by online marketers and SEO experts from day one. The main idea is to include the "keywords" and "key phrases" that viewers usually search for throughout the website. Keywords are those words or phrases that are typed in the search bars of various search engines to gather information and data. The most common of these phrases related to your product or business must be included on your web pages in various places.

The next important reason why content is king for an online marketer is that it will fetch him a continuous flow of targeted traffic. Targeted traffic will in turn create a target market in which the business owner can promote his associated products for his online business. For any business to be a success a person must focus on his target audience and one way to achieve this is by using something that attracts the target audience.

Capturing the attention of the target audience within the first few seconds of their search is imperative but in order to do so a person needs to provide a solution to the problem that initially led them there. The very first page or in general terms the home page of your website needs to quickly explain how you can be helpful for them. The page must be designed in such a way that the visitors must at once realize that the answer to their query is just few clicks away. Don't consume unnecessary time by requiring 4 or 5 clicks or by making it a guess game for them to judge which links would provide most relevant details. Even if they guess the right link it is for sure they will never visit your website again.

Another most important benefit to have quality content for your website or blog is that the more relevant information you provide, the other websites will be more likely to create backlinks to your website. Having quality backlinks to your site is as important as having quality content, if search engine ranking is your major concern. Today, major search engines like Google, judges the rank for a website by the quality of its content, as well as optimization and also by the number of quality links that are there for that site.

Last but not the least besides providing quality content; make sure the visitors are comfortable with your website design. Your site must fully support the requirements of your potential customers. If they expect extra features like FAQ pages or multiple photos, than see that your website meets or exceeds these expectations. Give viewers what they require and guarantee fruitful returns.